About Us
About Us - Does It Rock?
If you're an internet newbie, chances are you haven't really heard the phrase "About Us" yet. Chances are you don't even know what it means. A quick Google search tells you that the term, as used in internet marketing, describes the principal business information about a website. Some webmasters consider it as a summary of their business's personality and mission statement. Others think of it as a summary of their site's design and layout. Still others think of it as a brief but essential introduction to the company or product.
A very interesting, important and helpful tip for brand building is to have a suggested reading order for your About Us page - first having the brief introduction, then listing down the key features and objectives, then the company history, the mission statement and the distinguishing logo, then the latest products and promotional offers, and lastly the recommendations. Basically, an effective About Us page should be considered as one way to sell your brand. The best thing to do is get a professional writer to develop it for you so that you can focus on more important matters like designing the layout and adding in the elements that will make it look like an authoritative site. You can also ask a photo-taker to take your current and previous clients into a sample gallery and put a personal touch to it.
I am pretty sure that you would agree with me when I say that good About Us page rocks. It's not only imperative to tell your visitors who you are, but it is equally imperative to make them feel welcome. Your friendly staff and friendly front office staff will be able to respond to any question they might have and will definitely create a good first impression. One way to do this is to include testimonials from existing and past customers. If you really want to rock the boat, make sure you add links to networking sites, blogs, and articles that will allow you to get in touch with people who might be interested in purchasing your products or services. By doing this, you will not only get a whole new batch of customers to your website, but also it will add credibility to your brand as well.
If you're an internet newbie, chances are you haven't really heard the phrase "About Us" yet. Chances are you don't even know what it means. A quick Google search tells you that the term, as used in internet marketing, describes the principal business information about a website. Some webmasters consider it as a summary of their business's personality and mission statement. Others think of it as a summary of their site's design and layout. Still others think of it as a brief but essential introduction to the company or product.
A very interesting, important and helpful tip for brand building is to have a suggested reading order for your About Us page - first having the brief introduction, then listing down the key features and objectives, then the company history, the mission statement and the distinguishing logo, then the latest products and promotional offers, and lastly the recommendations. Basically, an effective About Us page should be considered as one way to sell your brand. The best thing to do is get a professional writer to develop it for you so that you can focus on more important matters like designing the layout and adding in the elements that will make it look like an authoritative site. You can also ask a photo-taker to take your current and previous clients into a sample gallery and put a personal touch to it.
I am pretty sure that you would agree with me when I say that good About Us page rocks. It's not only imperative to tell your visitors who you are, but it is equally imperative to make them feel welcome. Your friendly staff and friendly front office staff will be able to respond to any question they might have and will definitely create a good first impression. One way to do this is to include testimonials from existing and past customers. If you really want to rock the boat, make sure you add links to networking sites, blogs, and articles that will allow you to get in touch with people who might be interested in purchasing your products or services. By doing this, you will not only get a whole new batch of customers to your website, but also it will add credibility to your brand as well.