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Contact Us - Crafting a Lovable Brand Identity
A great About Us page goes a long way in building your online brand. All you have to do to create an effective about us page for your business is to find your business's unique identity, then share that with the rest of the world. Right? Of course not.
Your "About Us" is actually one of the first pages on your site, and it should be very well crafted. This means the content is clear and concise, and avoids using excessive fluff or too much text. One way to make your page really stand out is to give the page a creative headline. The headline is your initial statement that says something, then your story begins, and closes with an introduction statement. Your story is an important part of your lovable marketing.
Once you have a compelling story that describes your business, you have to give visitors a reason to continue reading. This can be done with solid content and great headlines, but there must also be a call to action. When a visitor comes to your site, they need a reason to leave, so you want to provide them with that. This calls them to action, where they are directed to check out your About Us page to find out more about your company history and core values, then hit the links to learn more about what your brand has to offer.
A great About Us page goes a long way in building your online brand. All you have to do to create an effective about us page for your business is to find your business's unique identity, then share that with the rest of the world. Right? Of course not.
Your "About Us" is actually one of the first pages on your site, and it should be very well crafted. This means the content is clear and concise, and avoids using excessive fluff or too much text. One way to make your page really stand out is to give the page a creative headline. The headline is your initial statement that says something, then your story begins, and closes with an introduction statement. Your story is an important part of your lovable marketing.
Once you have a compelling story that describes your business, you have to give visitors a reason to continue reading. This can be done with solid content and great headlines, but there must also be a call to action. When a visitor comes to your site, they need a reason to leave, so you want to provide them with that. This calls them to action, where they are directed to check out your About Us page to find out more about your company history and core values, then hit the links to learn more about what your brand has to offer.